Face it – Facebook ain’t Face time

It’s true, as previously discussed, software most definitely does affect the way we behave in business today. This was hilariously vindicated by the BBC programme which excoriated PowerPoint, even suggesting it may be responsible for nations going to war. The players in collaboration software obviously think software can help us collaborate, citing better productivity as a benefit. Indeed recent experience with Tungle has show me that there are leaps forward to be made in personal productivity via Web 2.0 innovation.

But connecting via computers also leaves us exposed to the whims of software authors, as Facebooks’s travails about personal data usage earlier this year show. Is our reliance on this form of virtual reality becoming a weakness? Imagine losing your online ‘To Do’ list’. How would you recover in the physical world? My guess is, not well. Look at the outcry when Twitter changed its URL shortener, leaving links that went nowhere. If your precious comments go unnoticed and your online hook ups are unlinked, is this really such a tragedy?

Having just won two projects with two very different Events companies in the last month, Positive is feeling positive about face-to-face. If time is the new currency for the digerati, then giving it up voluntarily is surely a charitable act on an almost religious level. Even with your Android phone on to monitor all the latest Tweets, spending time in a live networking situation is going to make you behave differently. You may find yourself actually smiling for once as opposed to just “J“ing.

So meeting folks, the recently-maligned collaboration, may even introduce you to the next meaningful meme of your career. Let’s hope Face-to-face beats Facebook in 2010. Why not make your New Year’s resolution to forget developing Square Eyes and RSI, if Social Media inks you with a digital tattoo, could real-life networking be more like a short trip to a health spa?


3 responses to “Face it – Facebook ain’t Face time

  1. Imagine – All these years we’ve been blaming religion! Microsoft estimates that over 30 million ppt presentations are made every day (Jon Steel, The Perfect Pitch, 2007), so no wonder we’re in such a mess.

    I agree. Use digital tools to identify, research and obtain insight, but not to the neglect of face to face meetings – the only way to build a productive, healthy network.

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