Having previously teased with the reasons why Marketing can suck and before we embark on the five part response, here are five ways we are trying hard not to suck.
1. Freshen your look
Not externally visible yet, but working with the extraordinary talent at Stone Creative to revamp our document suite and brand. Clients judge marketing teams internal and external on how they present themselves – it helps them gauge how you represent them.
2. Get offsite
Taking the team away from the work environment, despite hilariously cruel parodies is almost ever a poor investment. We use High Road House just down the road from our Glamoursmith bat cave which we share with Celebrity Juice. This time our external perspective will be provided by analytics guru Andrew Smith.
3.Re-ping the ‘ones who got away’
Those customers who said ‘thanks, but the time is not right’. We have waited for years (the record is eight) for clients we liked and thought we could work well with, to give us a green light. As Churchill, himself an overlooked leader, who only achieved greatness late in life and in death, said ‘Keep on, keepin’ on’ (the actual quote is a little more, er, British)
4. Question your processes
Boring you say? Crucial is what we learnt. Our new bag of tricks for 2013 including working with clients on Google Analytics to learn which of our tactics works best for them and a move to a suite of sweet new Gmail-friendly apps like Smartsheet.
5. Keep thinking bigger
It is a depressing fact that while the European market continues to wallow in self-pity. Elsewhere, there are plenty of bright spots, for those who look. Silicon Valley continues to boom which is why we visit regularly (January’s roadtrip will now be followed up by a June tour). In addition, our current client roster includes companies HQ’ed in Finland, Romania and Israel. Pleasingly, we are chosen to lead Thought Leadership globally for many clients. We, like our clients, dream big.
The results? New business this year is tracking nicely. New clients from the emerging tech sector in Eastern Europe, inroads to London’s world-class insurance technology market as well as the world’s largest IT security firm.