Atomic Watch is the Bomb

With the launch of futuristic Google Glass sweeping the nation, 2013 is the year of technological ingenuity.  Watches have jumped face first on the high-tech bandwagon; what once was a simple timepiece now evolves into a wearable computer. The launch of Pebble, which has internet connected apps, epitomises a new generation of watches, and the technology rumoured for iWatch has sent the world into a frenzy.

So when we were told Hoptroff’s No.10 has started ticking, a watch that uses the same technology as cruise missiles to ensure precision, we realised this watch is in a league of its own.

Atomic bomb

London’s luxury watch designer and manufacturer Hoptroff wanted to spread the word that a new breed of watches had been born – or rather, had started ticking. But maybe the world wasn’t ready to believe this watch has an accuracy of one and a half seconds per 1000 years? Armed with an image of the watch’s components, and a less than engineering-level understanding of what a microwave resonator status reader meant, we were let loose. We never expected to receive the sheer amount of interest that followed…

The coverage went nuclear.  US publications, such as Global Post, covered the story and news channels from as far away as Thailand wrote and tweeted about this remarkable device. #Hoptroff quickly became a tending topic of Twitter. Tony Smith from The Register summed up the innovation and technology that the No.10 has when he asked, ‘Could this be the chronometrist’s ultimate timepiece, the peak of horological haute couture?’

BBC Click were also blown away with the No.10. Armed with cameras and questions, they personally visited Richard Hoproff, the mastermind behind this watch, at his quirky London offices above the Clink Prison. Look out for the upcoming footage of the No.10 and its inventor on BBC News and iPlayer!

Two weeks on from when we first introduced the story to the press we still have plenty of daily requests from journalists who want to cover the story.  The success of coverage we achieved just goes to show that, when you have a passion for something (and a PHD in Physics), you can grab the word’s attention with your creation.


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